Public Relations

Written by publicist number one, Edward L. Bernays makes clear in this book that public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is the field of adjusting private and public interest. This book is important to all of us because it tells us how to adjust ourselves to our publics by presenting a thorough analysis of public relations, its origin and development, its aims and responsibilities, and f...