Premium & Rewards Members Earn Double Stamps Shop Now Ends 7/5Premium & Rewards Members Earn Double Stamps Shop Now Ends 7/5
Add Item to wish listAdd Item to wish list

Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups

By Peter S. Cohan
Paperback
$34.99
By Peter S. Cohan

Premium Members get an additional 10% off now through 07/05/26, Premium & Rewards Members Earn Double Stamps! 10 stamps = $5 reward.

Promotion message icon
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Formats
See All Formats & Editions
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.
Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times.

Each chapter covers a ...

Categories

BusinessManagement & LeadershipManagement - Professional & Reference