Copywriting Third Edition: Successful writing for design, advertising and marketing

Writing great copy is often assumed to be a natural talent. However, there are powerful techniques you can employ to craft strong written content with ease. This essential guide teaches the art of writing great copy for digital marketing, branding, advertising, websites, social media, retail environments, packaging, catalogues, internal communications and company magazines. Using a series of practical exercises and up-to-date illustrated examples of award-winning campaigns and branded commu...