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Connect: How Companies Succeed by Engaging Radically with Society

By John Browne, Robin Nuttall, Tommy Stadlen
Hardcover
$27.99
By John Browne, Robin Nuttall, Tommy Stadlen

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Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line.

Based on John Browne's decades of experience as one of the world's most successful and innovative CEOs, with research by McKinsey & Company, Connect is a practical manifesto that redefines the role of business in society.

Through insightful analysis and vivid storytelling -- ranging from ancient China, Andrew Carnegie and the Homestead Strike of the late nineteenth ...

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BusinessBusiness - General & MiscellaneousManagement & LeadershipCorporate Behavior & ResponsibilitySocial Entrepreneurship & Social Responsibility of BusinessLeadershipSocial responsibility of business