How To Start A Business

This is a short, honest, and practical guide to what actually matters when building a business - written for the person who is serious about starting one.

Eight chapters. No theory. No jargon. Just sixty years of hard-won lessons distilled into the essential guide for anyone bold enough to build something of their own.

• 60+ years of building real companies
• 21 businesses started from scratch
• 24 start-up investments
• 15 sold and exited
• 6 companies sold at prices up to 26 x NPBT

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