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Trade Fair Annual 2020/21

By Sabine Marinescu, Janina Poesch
Hardcover
$109.00
By Sabine Marinescu, Janina Poesch
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Until spring 2020 the trade fair sector was still boasting: "You can't e-mail a handshake!" Then Covid-19 came along and everything was turned upside down: exhibitions were postponed, cancelled or relocated into digital space. It also brought forth new concepts with which we had not reckoned a couple of years ago: virtual twins, AR or VR walk-through stands, online exhibitions with new meeting formats, or quite different ideas that are currently turning the sector upside down, providing new...

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