Business Is the Continuation of War by Other Means

A radically different perspective on strategy, rooted in 3,500 years of military practice and introducing military strategic thinking as a powerful tool for better decision-making.

In Business Is the Continuation of War by Other Means, Jean Van Marcke explores a provocative but fundamental question: what if the true nature of strategy lies not in management theory, but in centuries of military insight? Drawing on a lifetime of leadership and study, he applies insights from Sun Tzu, Carl von ...