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Rental Management in an Equipment Dealership

By George M Keen
Paperback
$99.95
By George M Keen
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Rental has grown from being the "stepchild" of the dealership to one of its most strategic engines for profitability and growth. What was once viewed as a backup option-something to fill the gaps when sales were slow or service was overloaded-is now a core part of the dealership model. Customers increasingly demand flexibility, reliability, and solutions, not just machines, and rental delivers on all three.

Rental Management in an Equipment Dealership

That gap is both a wake-up call and an op...