10 Laws of Trust, Expanded Edition: Building the Bonds that make a Business Great

10 Laws of Trust, Expanded Edition: Building the Bonds that make a Business Great


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JetBlue Chairman Joel Peterson provides the playbook for establishing and maintaining a culture of trust that breaks down the operational silos and CYA mentality that plague many organizations, in this groundbreaking expanded edition of The 10 Laws of Trust.

Trust is the glue that holds an organization together. It turns deflection into transparency, suspicion into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled.

In The 10 Laws of Trust Expanded Edition, JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge.

How does it feel to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk-taking and innovation become the norm. And, as Peterson notes, “When a company has a reputation for fair dealing, its costs drop: Trust cuts the time spent second-guessing and lawyering.”

With compelling examples, Peterson details how to establish and maintain a culture of trust, including: Start with integrity * Invest in respect * Empower everyone * Require accountability * Create a winning vision * Keep everyone informed * Budget in line with expectations * Embrace conflict * Forget “you” to become an effective leader * And more.

With this book in hand, you’ll be able to plant the seeds of trust—and reap the rewards of reputation, profits, and success.

This fully expanded edition includes a powerful self-assessment tool for organizations to evaluate their culture of trust and discover areas for improvement. Peterson has also added rich new case studies and chapters on the theme of betrayal, including how to manage and guard against it.

Product Details

ISBN-13: 9781400217427
Publisher: HarperCollins Leadership
Publication date: 09/08/2020
Pages: 208
Sales rank: 787,053
Product dimensions: 5.38(w) x 8.50(h) x 0.49(d)

About the Author

Joel Peterson is the chairman of JetBlue Airways and the founding partner of Peterson Partners, a Salt Lake City-based investment management firm. Joel is on the faculty at the Graduate School of Business at Stanford University and has been since 1992. After three careers, four decades of marriage and seven kids, and demanding roles as CFO, CEO, chairman, lead director, adjunct professor, founder, author, entrepreneur and investor, Joel is often sought as a mentor and coach by leaders and aspiring leaders.

Table of Contents

Foreword xi

Introduction 1

The Power of Trust 7

Law 1 Start with Personal Integrity 21

Law 2 Invest in Respect 29

Law 3 Empower Others 39

Law 4 Measure What You Want to Achieve 51

Law 5 Create a Common Dream 57

Law 6 Keep Everyone Informed 69

Law 7 Embrace Respectful Conflict 79

Law 8 Show Humility 87

Law 9 Strive for Win-Win Negotiations 95

Law 10 Fix Breaches Immediately 101

How to Restore Trust 107

Appendix A A Diagnostic Tool 127

Appendix B Two Cases of Betrayal 131

Case 1 A Showdown: Main Street vs. Wall Street 131

Case 2 A Fiduciary Breach: Marie Johnson vs. Her Lawyer 152

Acknowledgments 169

Endnotes 173

Index 177

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