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10 Ways to Write More Effective Ads (Just Listed)
By Joye Bridal
eBook
$2.99
By Joye Bridal
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Is it something to be regarded as a work of beauty or art Is it clever slogans or amusing prose Is it workmanship to be judged for an award or recognition It's none of the above.
Advertising is salesmanship multiplied.
Nothing more.
And Advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell period.
The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with vi...
Advertising is salesmanship multiplied.
Nothing more.
And Advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell period.
The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with vi...