10 Ways to Write More Effective Ads (Just Listed)

by Joye Bridal

Overview

Is it something to be regarded as a work of beauty or art Is it clever slogans or amusing prose Is it workmanship to be judged for an award or recognition It's none of the above.

Advertising is salesmanship multiplied.

Nothing more.

And Advertising copy, or copywriting, is salesmanship in print.

The purpose of a copywriter’s job is to sell period.

The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.

Product Details

BN ID:	2940013517516
Publisher:	Joye Bridal
Publication date:	11/26/2011
Sold by:	Barnes & Noble
Format:	eBook
Pages:	27
File size:	125 KB