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100 Mind-Altering Selling Tools! Buying Triggers

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Tell your target audience you were in their current position. Next, tell them how your product pulled you out of that position. Your points could be your benefits, guarantees, testimonials, closing, opening, postscripts, and headline. Some other points would be features, case studies, customer lists, etc.

Start your ad with a story. It draws people right
into your ad and they forget they're being sold to.
For example, you could start your ad, "Once upon a
time ..." Another example would be, "La...