10.4 Interactions: How to Develop a Sales Touch System, Guide the Customer Conversation, and Sell with Credibility in B2B Sales

The old sales playbook is dead. Here's what replaces it.

Need satisfaction selling. Solution selling. Feature-benefit scripts. The techniques that once filled quotas are now closing doors, and the salespeople still using them are being left behind.

In today's B2B landscape, buyers are more informed, more sceptical, and more time-pressed than ever. Research shows they need up to 10.4 meaningful interactions before committing to a purchase. The question isn't whether you can close the deal, it'...