15 Questions About Online Advertising
Does Online Advertising work? The right question to ask would be: for whom does Online Advertising work? Do Banner Ads, what we once called Interactive Advertising and now call Display Ads because nobody clicks on them, and much less "interacts" with them, work for Publishers? Do they work for Advertisers? Or do they just work for the Middlemen based in Silicon Valley?
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15 Questions About Online Advertising
Does Online Advertising work? The right question to ask would be: for whom does Online Advertising work? Do Banner Ads, what we once called Interactive Advertising and now call Display Ads because nobody clicks on them, and much less "interacts" with them, work for Publishers? Do they work for Advertisers? Or do they just work for the Middlemen based in Silicon Valley?
3.38 In Stock
15 Questions About Online Advertising

15 Questions About Online Advertising

by Massimo Moruzzi
15 Questions About Online Advertising

15 Questions About Online Advertising

by Massimo Moruzzi

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Overview

Does Online Advertising work? The right question to ask would be: for whom does Online Advertising work? Do Banner Ads, what we once called Interactive Advertising and now call Display Ads because nobody clicks on them, and much less "interacts" with them, work for Publishers? Do they work for Advertisers? Or do they just work for the Middlemen based in Silicon Valley?

Product Details

ISBN-13: 9781987024234
Publisher: Barnes & Noble Press
Publication date: 01/25/2019
Series: 15 Questions , #1
Pages: 48
Product dimensions: 5.00(w) x 8.00(h) x 0.10(d)

About the Author

I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App). I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a book on the web, advertising and social media: What Happened To Advertising? What Would Gossage Do?
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