15 Questions About Online Advertising

15 Questions About Online Advertising

by Massimo Moruzzi

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Overview

The real question of course is: Does Online Advertising work?

Unfortunately, it's impossible to give a simple answer to this apparently straightforward question.
For starters, this is not a single question, but at least three different ones, as we shall see.

The right question to ask would be: for whom does Online Advertising work?

Do Banner Ads, what we once called Interactive Advertising and now call Display Ads
because nobody clicks on them, and much less "interacts" with them, work for Publishers?
Do they work for Advertisers? Or do they just work for the Middlemen based in Silicon Valley?

The 15 Questions:

1. Why Banner Ads?
2. What was Online Advertising supposed to be like?
3. Did it work out as advertised?
4. Why not?
5. Why are Banner Ads still around?
6. Is all this Targeting good?
7. Is this Advertising at all?
8. How big is this thing?
9. What is Programmatic?
10. Does Online Advertising work for Publishers?
11. Does it work for Advertisers?
12. Does it work for the Middlemen?
13. Is it a gigantic scam?
14. Should my company stay away from Banner Ads?
15. Is there any hope for Online Advertising?

Download it now: it's a smart 15 minutes' read.

Product Details

ISBN-13: 9781987024234
Publisher: Barnes & Noble Press
Publication date: 01/25/2019
Series: 15 Questions , #1
Pages: 48
Product dimensions: 5.00(w) x 8.00(h) x 0.10(d)

About the Author

I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App). I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a book on the web, advertising and social media: What Happened To Advertising? What Would Gossage Do?

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