Does all the hype surrounding social media make sense?
Isn't it time that somebody tried to deconstruct all this bullshit?
What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?
What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter and Facebook?
Do people really want to "engage" with brands? Do companies really want to have "conversations" with their customers?
What is the value of a Facebook "like"? What is "organic reach"? What happens now that the free lunch is over?
The 15 Questions:
1. What Are Social Networks?
2. What Are Social Media?
3. What Is Social Media Marketing?
4. Are Companies Doing It Right?
5. Why Are Companies Sending People Over to Social Media?
6. Does It Make Sense?
7. Do People Really Want to Engage With Brands?
8. Do Companies Really Want to Engage With Their Companies?
9. Are Social Media Useful for Customer Service?
10. What Is the Value of a Facebook “Like”?
11. What Does “Earned Media” Mean?
12. What Is “Organic Reach”?
13. Is the Free Lunch Over?
14. What Happens Now?
15. What Is the Dumbest Social Media Stunt Ever?
Download it now: it's a smart 15 minutes' read.
About the Author
Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and now Canada (Transit App). Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the web, advertising and social media: What Happened To Advertising? What Would Gossage Do?
Most Helpful Customer Reviews
The introduction to 15 Questions about Social Media poses some important questions to the reader like what are social media networks and why are they called this? Social networks are supposed to be a community where a few individuals expand their social reach via a networking platform like Twitter or Facebook and this concept stretches back to the 1920’s. As Moruzzi puts it: “Social media are what social networks become the moment investors start thinking about how to recoup the money they invested in these ventures”. Moruzzi also talks about a topic he spoke in depth about in what happened to advertising at that is social media marketing. Social media marketing is the process of gaining website traﬃc or attention through social media sites, with eﬀorts aimed at creating content that attracts interest and encourages readers to share it with their friends across their social networks. But the direct opposite can be seen in reality companies aren’t earning traﬃc to their websites because they do interesting things that eventually get shared on social media, but rather companies that send their customers away from their websites and over to Facebook and Twitter, so why do they do this? We there are 3 main reasons for this (1) companies don’t want consumers clogging up their websites with questions (2) to avoid appearing boring and finally (3) to create hype. This in itself is illogical and stupid as most companies don’t get any revenue from sending their consumers to social media networks. As we reach the halfway mark in this short book, Moruzzi makes the point that social media is useful for customer services to a degree but in reality no company really wants to interact with the customers. Moruzzi discusses the real value of social media to companies which I found particularly interesting to read and most readers will find the answer to this question surprising. As we enter the final section of this book, Moruzzi makes the point that social media networking has no value to companies and then links social media to advertising. He also states that social media is just another way of advertising to a larger audience to many companies. Overall this book gives us a different perspective on social media and how most companies use it and what it actually means to them. If you use social media a lot for business or pleasure I highly recommend you read this book.