201 Great Ideas for Your Small Business

201 Great Ideas for Your Small Business

by Jane Applegate

Paperback(Original)

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Overview

201 Great Ideas for Your Small Business by Jane Applegate

Completely revised and updated edition of this very popular and successful small business book

The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great Stuff!"

In this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business expert and consultant Jane Applegate shares new, powerful, creative, simple, and proven approaches for building a better small business.

  • Details how business owners can use online marketing and social networking more effectively
  • Offers timely strategies for thriving in challenging economic times
  • Includes scores of real-life success stories and all-new interviews with small-business owners, experts, and VIP's including Guy Kawasaki, Kay Koplovitz, and Michael Bloomberg

It may be small, but your business is a big deal to you, your customers, and employees. 201 Great Ideas provides lively, practical strategies to help you manage, grow, and promote your business.

Product Details

ISBN-13: 9780470919668
Publisher: Wiley
Publication date: 05/03/2011
Series: Bloomberg Series , #126
Edition description: Original
Pages: 336
Product dimensions: 5.90(w) x 8.90(h) x 1.00(d)

About the Author

JANE APPLEGATE is one of the nation's most respected business journalists and an award-winning writer and producer. A successful small business owner in her own right, she is the CEO of The Applegate Group, a multimedia communications and production company that produces original small business content for clients, independent films, documentaries, promotional videos, and events.

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