?250 AND A REVOLUTION: The Life and Legacy of Professor Manubhai Shah
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₹250 and a Revolution
What kind of movement begins with just ₹250?
In 1978, Professor Manubhai Shah founded the Consumer Education and Research Centre (CERC) in Ahmedabad with a modest corpus of ₹250. What followed was not merely the creation of an institution but the beginning of a movement that helped transform consumer rights in India.
At a time when markets were dominated by sellers and ordinary citizens had little protection, Professor Shah believed that consumers deserved dignity, transp...























