50 Business Classics: Your shortcut to the most important ideas on innovation, management and strategy

What do great enterprises have in common? What sort of person leads them? Where do the best new ideas come from? A single idea can help you find the next big thing, but it takes time to filter through hundreds of business books to find inspiration.With insightful commentaries on over a century of landmark writings, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - illuminated and clarified ...