80/20 Brand

Think like a Procter & Gamble brand manager.

Brand building is challenging because one must master both the science and the art of brand growth to deliver success. One of the most powerful brand-building tools is merely a placebo!

After many years of teaching Brand Management at Georgia Tech, Aaron Hackett has distilled his two decades of brand experience into the 20% of academic theory that delivers 80% of real-world results. His passion has been coaching students and clients using the prove...