9 Lessons I Learned from Jeff Bezos about Risk, Long-Term Thinking, and Customer Obsession

There is a curious detail about Jeff Bezos that people tend to overlook. It's not the billions he accumulated, nor the space rockets that carry his ambition past the stratosphere.

It is that, from the very beginning, Bezos thought about time differently. While most of us measure time in hours, days, and quarterly reports, he has always measured it in decades.

And that difference—so small in the way it sounds, yet so massive in its effect—has shaped not just his career, but the way we think ...