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Players: The Story of Sports and Money--and the Visionaries Who Fought to Create a Revolution
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$25.99
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“Provocative...terrific stories” (The New Yorker) of the people who transformed sports-in the span of a single generation-from a job that required even top athletes to work in the off-season to make ends meet into a massive global business.
It started, as most business deals do, with a handshake. In 1960, a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had more commercial value than they were be...
It started, as most business deals do, with a handshake. In 1960, a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had more commercial value than they were be...
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