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Made From Scratch: The Legendary Success Story of Texas Roadhouse
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* An Instant Wall Street Journal Bestseller *
From founder Kent Taylor, the incredible made-from-scratch success story of Texas Roadhouse.
In Made From Scratch, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals its recipe for success: embracing unorthodox business practices. Because isn't it a little unusual for a company to do almost no advertising? Is it wild to give away free peanuts and rolls and keep prices low, even as costs ...
From founder Kent Taylor, the incredible made-from-scratch success story of Texas Roadhouse.
In Made From Scratch, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals its recipe for success: embracing unorthodox business practices. Because isn't it a little unusual for a company to do almost no advertising? Is it wild to give away free peanuts and rolls and keep prices low, even as costs ...
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