How Ideas Work: Four Simple Steps That Turn Anyone Into a Creative Thinker

Most people assume creativity is something you either have or you don't. This book is here to prove them wrong.

We've all been there. Staring at a blank page waiting for inspiration to strike. Sitting in a meeting watching others churn out idea after idea while you sit back. Watching a good idea slowly die somewhere between inspiration and execution and not knowing how to save it.

What feels like a creative block is almost always a signal that something specific in the process has gone wron...