Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008.

From the unreliability of advertising numbers and the unregulated automation of advertising ...