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Hard Sell: The tricks of political advertising

By Dee Madigan
eBook
$10.10
By Dee Madigan
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In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into:
* How political ads are designed to work;
* Who are they designed to work on;
* How we pay for them;
* Why we make so many negative ads;
* How personal is too personal;
* How spin works, particularly in an election campaigns...

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