Winning 'Em Over: A New Model for Management in the Age of Persuasion

A historic shift is occurring in the nature of management. Until recently, bosses could simply use the power of their positions to direct and order their subordinates. However, in today's workplace, which is significantly different from the remarkably homogenous and traditional business environment of just two decades ago, the approach of command authority no longer works effectively.
Winning 'em Over chronicles a revolution. We are witnessing an ancient model of managing built around comm...