The Business Strategies of the Major Hollywood Film Studios (1929-2024)

Surveying the strategies employed by film studios to market and produce their most successful films between 1929 and present day, this book incorporates multilayered comprehensive analysis on the media industry and how it works.

Author and business strategist Guy Di Piazza draws on over 25 years of experience and provides insights into the corporate, business, market and production strategies of the leading motion picture companies through a 95- year history. Investigating the initiatives e...