Imagining the American West through Film and Tourism

The West is one of the strongest and most enduring place images in the world and its myth is firmly rooted in popular culture – whether novels, film, television, music, clothing and even video games. The West combines myth and history, rugged natural scenery and wide open spaces, popular culture and promises of transformation. These imagined places draw in tourists, attracted by a cultural heritage that is part fictional and mediatised. In turn, tourism operators and destination marketing o...