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Indian Movie Entrepreneurship: Not just song and dance

By Rajeev Kamineni, Ruth Rentschler
Paperback
$63.99
By Rajeev Kamineni, Ruth Rentschler
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One of the world’s most prolific creative industries, the Indian movie industry

has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship

addresses this omission.

For many readers, it might come as a surprise that the Indian movie industry is

not just Bollywood and that it has several regional clusters, which are just as vibrant,

with a significant output. The authors begin by outlining the contours of Indian

cinema and the different regional language hubs that form...

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BusinessSmall BusinessEntrepreneurship