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The Hard Sell of Paradise: Hawai'i, Hollywood, Tourism
By Jason Sperb
Paperback
$38.95
By Jason Sperb
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Traces the complex and contradictory representations of Hawai'i in popular film and television programs from the 1930s to the 1970s.
The Hard Sell of Paradise examines how mid-twentieth-century Hollywood, negotiating the rhetoric of the tourism industry, offered a complex and contradictory vision of "Hawai'i" for its audiences. From the classic studio system and elite tourism of the 1930s to a postwar era of mass travel, TV, and new leisure markets, the book explores how an eclectic group of...
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