Movie Magic: A Marketing Memoir

When you work on Hollywood blockbusters as a senior marketing executive at DCA, Continental Distributors, MGM, Cinema Center Films, Paramount, and Columbia Pictures, you meet some people.

For Bill O’Hare, that meant working with movie stars like John Wayne, Steve McQueen, Lee Marvin, and Elvis Presley—just to name a few.

Growing up as a kid in Lake Placid, New York, he never dreamed he’d end up working with such stars or that they’d actually listen to what he had to say.

In this behin...