Mystery: A Seduction, A Strategy, A Solution

New York Times bestselling author Jonah Lehrer “unravels the mystery of mysteries” in this “absolute delight” (Malcolm Gladwell) of a book that blends psychology, neuroscience, and anthropology to shine a new light on everything from the formulas of our favorite detective shows to the tricks of successful advertising campaigns and the calculated risks of the stock market.

Why is mystery so compelling? What draws us to the unknown? Jonah Lehrer sets out to answer these questions in a vividly ...