When Every Word Counts: How to Earn Trust, Command Attention, and Communicate Clearly in Any Situation

A practical guide for effective communication, resolving difficult situations before they devolve into crises.

Every leader eventually faces a moment when everything changes. A reporter calls with information that should still be secret. An employee's frustration erupts into public view. A deal begins to unravel. A crisis looms—not all at once, but through a series of small signals that most people fail to recognize until it's too late.

Joe Buccino has spent three decades in those moments. Fr...