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The Conjuring of America: Mojos, Mermaids, Medicine, and 400 Years of Black Women's Magic

Hardcover
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Kirkus Reviews Best Books of 2025 | BookRiot's Best Books of 2025 | NPR's New Books to Read | Ms. Magazine's Most Anticipated Feminist Book

A crucial telling of U.S. history centering the Black women whose magic gave rise to the rich tapestry of American culture, wellness, and spirituality that we see today—from Vicks VapoRub and Aunt Jemima’s pancake mix, to the magic of Disney’s The Little Mermaid (2023), and the all-American blue jean.

Emerging first on plantations in the American South,...