Retail in Detail

Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today’s rapidly changing retail environment,with specific tips on using the Internet for marketing and two-way communication with customers. Steps on how to expand to e-retail channels cover fundamental Internet...