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No B.S. Marketing to the Affluent (Fourth Edition): The Ultimate No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

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Want to bulletproof your business from recessions, inflation, and economic downturns? The answer is simple: appeal to the affluent!

In this 4th edition of No B.S. Marketing to the Affluent, millionaire-maker Dan S. Kennedy teams up with "Million Dollar Waiter" Martin Fisher to unlock the profits of the economy's most stable demographic.

Learn how to:
  • Speak Their Language: The wealthy think and act differently than the regular consumer. Learn how to reach them by refl ecting their unique valu...