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The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed

By Linda K. Yates
Paperback
$35.00
By Linda K. Yates
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Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital—you have customers—you can strike back.

In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repea...

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