Words on Fire: The Power of Incendiary Language and How to Confront It

Words on Fire is about the power of communication to do great harm, and how civic leaders and engaged citizens can hold leaders accountable to prevent such harm.

Author Helio Fred Garcia focuses on the language President Trump uses that conditions an audience to accept, condone, and commit violence against a targeted group, rival, or critics.

The book includes a history of such rhetoric, and identifies a playbook consisting of twelve forms of communication that typically precede genocides ...