How to Get What You Want: Mastering the Art and Science of Persuasion

Discover how to get what you want in any situation—no matter who you're talking to—with proven, counterintuitive strategies from a persuasion expert.

Whether you’re negotiating a salary, buying a house, or talking politics with your uncle at Thanksgiving dinner, you’re always after the best outcome. Unfortunately, the way most of us approach persuasion has the opposite effect: We double down on our own perspective and cite tons of facts to make our point—or even try to strong-arm people into...