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Lift, Hold, Shine: How I Built a Billion-Dollar Beauty Empire One Strand at a Time

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In this vulnerable and inspiring memoir, the CEO of It’s a 10 Haircare—the only Latina-owned worldwide beauty brand—shares the surprising twists and life lessons behind building a name brand, one bottle at a time

Embroiled in a years-long legal battle with her former business partner and ex-husband, Carolyn Aronson bought him out and went $100 million into debt, staking her career on the future of the company—a risky gamble for a solo female CEO in an industry dominated by men.

The result wa...