I Never Worked A Day In My Life: The Service Merchandise Story: A Half Century Building a Retail Dream Together

With hundreds of stores coast to coast, Service Merchandise was a retail leader in its day. At its helm for much of that time was Raymond Zimmerman, whose parents opened a five-and-ten-cent store in 1934 in a small Tennessee town and built the business into a national chain of thriving catalog showrooms. In this memoir, the longtime CEO takes us from his boyhood as a helper in that tiny store to a manhood devoted to leading a booming enterprise as it faced the...