Data Culture: How to Succeed with Digital Transformation and Artificial Intelligence

Capturing the views of over 300 business leaders on the common causes of digital transformation failure, this book sets out an actionable framework to help organisations of all sizes to build successful data-driven cultures.


Alex Vail took a sabbatical from his job on the board of one of the country's leading manufacturers to conduct several research projects, including the largest ever study into the UK's corporate AI capabilities. In total, he surveyed 234 senior leaders and interviewed 9...