The Innovation Zone: How Great Companies Re-Innovate for Amazing Success
Invent less. Innovate more. And join the next generation of successful global players.Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the companycustomer relationship, and carve out a path to global business success? Profiling dozens of today's most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
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The Innovation Zone: How Great Companies Re-Innovate for Amazing Success
Invent less. Innovate more. And join the next generation of successful global players.Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the companycustomer relationship, and carve out a path to global business success? Profiling dozens of today's most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
27.95
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The Innovation Zone: How Great Companies Re-Innovate for Amazing Success
228
The Innovation Zone: How Great Companies Re-Innovate for Amazing Success
228Paperback(New Edition)
$27.95
27.95
In Stock
Product Details
ISBN-13: | 9781857885798 |
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Publisher: | Mobius |
Publication date: | 06/16/2011 |
Edition description: | New Edition |
Pages: | 228 |
Product dimensions: | 6.00(w) x 9.00(h) x 0.70(d) |
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