The Innovation Zone: How Great Companies Re-Innovate for Amazing Success
Invent less. Innovate more. And join the next generation of successful global players.

Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company—customer relationship, and carve out a path to global business success? Profiling dozens of today's most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
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The Innovation Zone: How Great Companies Re-Innovate for Amazing Success
Invent less. Innovate more. And join the next generation of successful global players.

Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company—customer relationship, and carve out a path to global business success? Profiling dozens of today's most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
27.95 In Stock
The Innovation Zone: How Great Companies Re-Innovate for Amazing Success

The Innovation Zone: How Great Companies Re-Innovate for Amazing Success

by Thomas M. Koulopoulos
The Innovation Zone: How Great Companies Re-Innovate for Amazing Success

The Innovation Zone: How Great Companies Re-Innovate for Amazing Success

by Thomas M. Koulopoulos

Paperback(New Edition)

$27.95 
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Overview

Invent less. Innovate more. And join the next generation of successful global players.

Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company—customer relationship, and carve out a path to global business success? Profiling dozens of today's most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.

Product Details

ISBN-13: 9781857885798
Publisher: Mobius
Publication date: 06/16/2011
Edition description: New Edition
Pages: 228
Product dimensions: 6.00(w) x 9.00(h) x 0.70(d)

About the Author

Thomas Koulopoulos is president of The Delphi Group, an Inc. 500 technology management and advisory company whose client list includes the Mayo Clinic, FBI, NYSE, Air France, CitiCorp, Apple, IBM, Microsoft, HP, Oracle, and others. A noted expert and author on business and technology innovation, he also is currently Executive Director at the Center for Business Innovation at Babson College and a frequent contributor to Forbes, BusinessWeek, NPR, and CNN.

Table of Contents

Preface xi

Acknowledgments xvii

About the Author xix

Introduction: Innovation in an Era of Uncertainty xxi

Chapter 1 Unexpected Possibilities 1

Chapter 2 Building an Innovation Process 27

Chapter 3 Leading Innovation 45

Chapter 4 Innovation 2.0 67

Chapter 5 Open-Minded Innovation 85

Chapter 6 The Seven Lessons of Innovation 105

Chapter 7 Measurement and Technology in Innovation 135

Chapter 8 Globalization and a National Innovation Agenda 151

Epilogue 171

Appendix 177

Notes 195

Index 197

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