Paradise Promoted: The Booster Campaign That Created Los Angeles 1870-1930

With more than 250 photographs and rare ephemera, all collected by author Tom Zimmerman, Paradise Promoted is the first book to showcase the era from 1870 to 1930 when boosters developed the small town of Los Angeles into the city that would become America's most cutting—edge metropolis.

Los Angeles was the subject of the longest, loudest, most persistent promotional campaign in the history of the United States. Nothing was too exaggerated, absurd, or flat—out bizarre to be fodder for the r...