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The Catalyst: How to Change Anyone's Mind
By Jonah Berger
Hardcover
$27.99
By Jonah Berger
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“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.
Everyone has something they want to change—a habit, a decision, or a mindset. Marketers want to change t...
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.
Everyone has something they want to change—a habit, a decision, or a mindset. Marketers want to change t...
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