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Bricks and Clicks: How We Drove Sonic into the Digital Age
Hardcover
$36.08
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Beyond the hype - unlock topline growth and bottom-line efficiencies to accelerate momentum
Bricks and Clicks offers a compelling narrative about how industry veterans―Clifford Hudson and Craig Miller―transformed a nostalgic restaurant chain into a 21st-century powerhouse. Drawing on decades of brand-building success with dozens of top-tier companies, Bricks and Clicks provides:
- Deep insights into Hudson and Miller’s leadership journey, including the execution of innovative strategies neede...