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The Quest for Belonging: How the Most Effective Nonprofit Leaders Understand the Psychology of Giving
By Jeremy Beer
eBook
$14.99
By Jeremy Beer
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Discover the deepest reasons people give to nonprofits—and how fundraisers can tap into donors’ most potent motivations.
In The Quest for Belonging: How the Most Effective Nonprofit Leaders Understand the Psychology of Giving, Jeremy Beer draws from the latest social science to explain the primacy of identity—the need to know and affirm who we are—and belonging—the need to belong to something bigger than ourselves—as motivations for giving.
Beer argues that the better a nonprofit organization...
In The Quest for Belonging: How the Most Effective Nonprofit Leaders Understand the Psychology of Giving, Jeremy Beer draws from the latest social science to explain the primacy of identity—the need to know and affirm who we are—and belonging—the need to belong to something bigger than ourselves—as motivations for giving.
Beer argues that the better a nonprofit organization...