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Strategic Strikes: Mastering Your Communications in the Cage Match of Public Opinion
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Strategic Strikes is not for the faint-hearted communicator. Patrick Riccards—a veteran strategist with decades in political warfare, crisis PR, and nonprofit leadership—offers a blunt, battle-tested guide to mastering communications when the stakes are high and the plan’s gone to hell.
Drawing parallels between strategic communications and mixed martial arts, Riccards shows that survival isn’t about polish—it’s about instinct, precision, and pressure-tested strategy. From corporate disaster...
Drawing parallels between strategic communications and mixed martial arts, Riccards shows that survival isn’t about polish—it’s about instinct, precision, and pressure-tested strategy. From corporate disaster...
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