Advertising Campaign Strategy, A Guide to Marketing Communication Plans

Facts101 is your complete guide to Advertising Campaign Strategy, A Guide to Marketing Communication Plans. In this book, you will learn topics such as Turn Findings Into Marketing and Communication Goals, Build the Marketing Strategy, Outline the Communication Strategy and Messaging, and Devise the Campaign Concept plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are spe...