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A Cognitive Psychology of Mass Communication

By Richard Jackson Harris, Fred Sanborn
Paperback
$23.97
By Richard Jackson Harris, Fred Sanborn
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In a constantly changing media landscape, A Cognitive Psychology of Mass Communication is the go-to text for any course that examines mass communication from a psychological perspective.

Now in its seventh edition, the book continues its exploration of how our experiences with media affect the way we acquire and process knowledge about the world and how this knowledge influences our attitudes and behavior. Updates include end-of-chapter suggestions for further reading, new research and exam...